Base metal selection affects cost, weight, finish quality, and long-term wear. For custom charm programs, the right choice depends on the brand position, target retail price, plating requirements, and expected order volume.
When brass works best
Brass is a strong choice for premium plated charms that need richer gold tone, crisp detail, and a heavier hand feel. It is often preferred for gift collections, branded sets, and higher perceived-value programs.
When zinc alloy is practical
Zinc alloy can support complex shapes and cost-sensitive seasonal programs. Buyers should confirm plating thickness, edge finishing, and testing requirements before approving bulk production.
Buyer Questions
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